The art of innovation | Guy Kawasaki | TEDxBerkeley
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- Опубликовано: 14 апр 2025
- Guy Kawasaki at TEDxBerkeley 2014: "Rethink. Redefine. Recreate." His talk is titled "The Art of Innovation."
Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
He reached out with more information to ppl, and made us more engaged, in 20 minutes than a bozo would do in two 1h long seminars. The art of innovation? I’d add the art of presenting to that.. What a man!
This guy knows how to give a presentation.
HDFC0000518
up if I had
Pretty much never changed it since the past 15 years.
No,just he is dealing with the real stuff ;-)
🤣🤣🤣🤣🤣🤣🤣🤣I love this guy
Unfortunately that seems the only thing he is good at
Here is my understanding and summary for this lecture: The art of innovation is about making meaning and not only making money. In this lecture, he clarifies the air around the concept of innovation with examples of companies from Apple to Microsoft and how they were able to become successful by making meaning. He then talks about how one must select their mission statement which is something not very lofty but meaningful, citing examples from Wendy's, FedEx and Nike. The third idea he propounds is how to jump your limitations. For this the organisations have to examine what benefits they provide and not what they do, ie they need to jump the curve. Great products have to be intelligent, complete, empowering and elegant. He further mentions about how to start with positioning and branding but adjust as per customers. Innovative product launches must not be afraid to polarize people as great products are either loved or hated. The next mantra is 'churn baby churn' ie innovation must involve updating of products. Innovators must find a niche where they are unique and valued. He lastly talks about how to perfect the pitch (10 slides, 20 mins, 30 points rule).
Thanks for summarising this . This should be the video description
thank you for helping my assignment :)
You are good at summarising the video but one point I differ. That’s the mantra tied to mission. I believe mantra is something like tactic of the business while mission is one that explain how you are trying to achieve your vision. Again mantra is not vision as well as somewhere he referee this close to vision of the company
tenkiu
This is one of the best presentations I have ever seen. I love his humor, his control of the crowd, and the overarching message. I've watching this sooo many time's in order to absorb some of Guy's skills :) Cheers!
"I've watching this sooo many time's in order to absorb some of Guy's skills". Who cares.
Jake Voorhees practice, practice, practice... the first time he delivered this it took almost one hour and he was quite literally pulled off stage ;)
My Kasaski. Tune Please. Ride to Friend trust.Go North, SiR Guy, Understand. Yes,
Same
His controll of the crowd is because of the first slide.
First time I cared enough to watch the whole TED-talk without skipping anything. This guy is amazing.
Me too! Amazing speech
humor to cover up gaps in his presentation....
@Claudia Cerny ccx a y I'll k5
he is from the bike family
@@ihatekillerclowns What gaps?
The trolls and haters really need to get a life. Guy K. is brilliant and shares his knowledge as FREE advice. Use his inspiration to make your own life better.
Such a great reminder that innovation isn’t just about new ideas, but also improving existing ones.
(0:01:22) it starts with the desire to make meaning, as opposed to make money.
(0:02:44) the second is to make a mantra (not lengthy mission statement or a slogan)
(0:19:51) because you think rich and foamous parses to smart. But rich and famous parses to lucky, not smart, at least half the time.
21 minutes well spent. I don't remember the last time I was so glued to my screen without missing a beat. This Guy has a unique gift of resonating with his audience no matter the demographic.
"The art of the start" is more valuable than 80% of all business books present in the market
I love his humour, confidence, and intelligence! One of my favourite TedTalk!
One of the best talks I've comes across!!!
I can agree
Why can't you try and invest in this Bitcoin to see how it Works
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Every entrepreneur and/or innovative thinker should listen to this. I played this several times already.
Very important innovation advice. "Great innovation occurs when you don't limit yourself and you think to the next curve..."
This guy is a natural magnet to audience's attention.
Francis Kwan
"Honey, you're not in my dreams." What an intro!
The art of Innovation!
@@moooomoz because it is funny when a woman tells his husband she doesn't dream of him, as if she wasn't attracted to him as much as other things
Feeling sad for him...
Superb Innovation.. Starts from Meaning=Mantra=Deep= jump to next curve=dont worry be crappy=100 flowers blossom=perfect pitch and the best one was about BOZOS..
What?
This is my favorite TED Talk of all time :) I absolutely love the opening joke. He is suchhhh a good speaker :) Cheers Guy, cheers TED!
I’ve been in a rut, afraid to fail with some inventions, focusing on perfection , this talk has regenerated my tenacity and I cannot express enough my gratefulness
Hi, I hope its been going well so far
Best Presentation about innovation. He really applies those 10 decks. I watched more than 3 times while thinking and brainstorming
When you mix between humor and content, it delivers outstanding talk tbh.
I first listened to this many years ago and started building the company I run based off this advice, seeing that the technology I was trying to bring on board was nascent;
Today I have an amazing company that runs six amazing solutions for a variety of businesses in my country - gearing to roll out to more countries starting 2025!
Amazing!
Wow! What a motivational and inspiring speech. Not only for business, but also for your daily life. We all have to make meaning to change the life of others and in fact to change the world and make it a better place to live in. I would love to be able to see Mr. Kawasaki live on stage in Belgium.
Wish all the viewers an inspiring moment watching this great speaker!
Also a big fan of Canva! :)
I find it ironic that the speaker, knowledgeable as he is, says that Apple wanted to democratize the computer however, had it not been for Linux and Windows 95 and the ability to assemble a computer with a Cyrix media GX processor, me and many of my friends would never have been able to afford a desktop computer of their own.
This is quite true today, if one is buying a computer 1500 USD Apple MacBook Pro, they are not going to tinker with it. With a cheapo Dell you would be more inclined to do install different OSes, hook up stuff to it, take it out in the open.
I did buy a Mac, later in life when I was gainfully employed. I loved it. Apple makes amazing computers, I also have an iPad mini 1st generation that works great even today ( December 2016 ). Apple makes great computers, though not for poor people and that is not their fault, just do not say they are democratizing anything.
the 'speaker' is Guy Kawasaki and was an essential part of making the Apple software a success back in the 80's - he can say whatever he likes bro
maybe it really was the initial intention...
That's one of the dumbest things I've heard in a while.
Yes, a lot of the supposed meanings are highly reverse engineered.
Microsoft did a better job than Apple when it comes to "equal opportunity"
that talk was simply amazing. now time to change the world
"Guy on video" has made my top 10 list of discoveries for the year.
Эсфир
Папаю хщщзддррюиирппп
Wonderful...
Definitely one of the best so far. The knowledge is so universal that even as a musician all the points were perfectly valid to me. Time to implement.
This is what I just needed right now...
Perfect at this time.
1 / When Doctor talks , assistants ,nurses and all hospital stf listen 😉
2 / good way to praise high tech ....
3 / genius way to advertise ....
Good presentation
It’s rare I come around from a Ted Talk amazed by the amount of value I got from that. Delivered in a quick, funny and effective way - I wanted to learn about innovation, and I did! Definitely will be looking to Guy some more
Just awesome presentation - the body language, the soothing tone, the simplicity of explaining , all are excellent
Our Jappo is at another level. I am elevated after listening to his truly uplifting talk. Amazing person & personality. ✊✊✊
wonderful .nice presentation
never be afraid, that's the message I got, creativity/time= success
Rethink. Redefine. Recreate.
Words to live by.
This guy is everything! Brilliant talk.
One of the BEST TxTs that I've ever heard! Thanks Guy.
20 minutes feels like 5 mnt.
great talks.
This man is so good. Congratulations. I like what he said, "Aha, someone understood my pain".
This was an absolutely fantastic presentation! Stuff like this makes you want to do something. Thank you!
One of my favorite Ted talks which I can listen many times. Different way to explain the "WHY".
What an amazing inspiration! Thank you Guy!
Wow! this guy is a legend in the making.
Who Agrees?
been a legend since the 1990s :D
So beautiful and smooth .. I hope we have such amazing speakers in University and school so everyone will make a meaning to this world . Thank you all
Literally the first TED talk I enjoyed and learned something from. Thank you!
love this, it felt like only 5 min had passed by! Easily one of my fav tedtalks
Right lol
Guy Kawasaki absolutely brilliant, had me hooked from the first minute.
You want to be creative, be innovative? Listen to this guy.
what a mind blowing way to deliver a talk..love the way he jokes in his talks, making it so much fun
yyp
This is one of the best speeches I've heard on innovation.
Watched this for an Entrepreneurship class homework. Didnt feel like homework. What a great presentation!
I don't think I have ever watched something so powerful and funny at the same time.
Thank you so much! 🙏🏾
If I had a Dad like this I would be a Harvard trained Doctor by now.
Brilliant speech and very entertaining, he did polarize the audience.
This guy, Guy, has lived up to his words... Going by the comments below, he has managed to polarize people. So he has walked his talk. Amazing presentation, though!
This guy is awesome.
One of the most innovative talks on innovation, wow!
Best Ted talk !
Period.
Damn
I even applauded at my house in front of the monitor. Great speech!
One of the best presentations, I've ever listened to. Superb.👍👍👍👍👍👍👍👍😀
Excellent speech and perspective by Mr. Kawasaki.
This was such an excellent talk. Why haven’t I seen this by now??!
one of the best talk of all time
Definition of innovation as per myself: Creating extraordinary things from ordinary things.
My definition of innovation is: To combine technology
@@orion9k it would become a complementation then, not an innovation
@@vittbris4412 Don't mix invention with innovation, that's not what innovation is. To innovate is to use a concept in new ways or to combine concepts, that is being innovative.
@@orion9k there are many different approaches to innovations. An "incremental innovation"(as you suggest in your first comment, or as I called it a complementation) would be the combination of existing technology on top of already existing technologic infrastructure (which has effects of locks-in and path dependency).
Innovation in itself, as concept, should not be understood as only entwined with technology, thats shortcoming.
Innovation, as concept, is "the jump"(as Guy describes in the video). Its the response to a problem(see climate change) or to a demand (see the ice factory example), or both (as all levels societal transformation in light of climate change challanges). Innovation is therefore social, economical, political, philosophical and also technological! And all together, hopefully :)
This is a very short and poor explanation, but in my field, we have agreed to look at it this way, hope it is of any help.
@@vittbris4412 From my point of view, it sounds as if you're saying 'any solution to a problem' is an innovation, and this I just can't agree on..
Five star lecture. Very clear presentation and understandable.
As a Turkish, I can say he is darn right about Istanbul's reaction to the photo😂
Holy moly, he had me in grips in the first minute itself! Exceptional!
Having a meaning - starts it all. The rest will follow!
I always come back to this video since the day i saw it 8 years ago. Still relevant and sounds advice.
A man just spoke from own experience rather! Respect
Thank you Guy..!! It's a new paradigm you contemplated. Gracious.!! Regards, Ashish Thakar from Ahmedabad Gujarat India
if you are doing a homework, read this:
Why is innovation important, based from the Ted Talk by Guy Kawasaki, from my perspective. Innovation in my opinion is the act of solving problems and opening it to the public to help them deal with these problems more conveniently. Here are the two things that stood out from Kawasaki's speech
First, he said that in order for one person to be innovative and be able to stand out in their business, they should be able to find their meaning. Doing business for the sake of earning money won't make you survive your business. Your goal should be to change the world. Lastly, we as innovators should not be afraid to jump the curve. If we think that what we are doing right now, solving these current problems, are enough then your venture would not suffice. We should be continuously evolving, and we should also keep on solving more and more problems throughout.
The Art of the make meaning. Great inspiration.
Exactly what I needed.... I am going to pitch my Idea very soon. Learned a lot from mr. Kawasaki.
Oh, the idea of having a gossip magazine but zoo animals is brilliant! It should be in action for sure!
Fantastic Lecture especially for potential Innovators based in remote locations
I think this is the best Ted talk I have ever watched.
I think you're addicted to this video a little bit
This video is so great to learn something new in your life such as How to be a great inventor and how to apply technology in your real life. 1st point, as you know about towards innovation processes such as big and successful companies names- Apple, Google and RUclips
so means as you see
apple = computers, Google = Information, RUclips = video.
2nd thing, I learned about that all of the names have a meaning in their life like FedEx = peace of mind because if you want the product to suppose to reach the right place. You will like to go with FedEx because convenient, easy, and affordable as well as trustable.
3rd thing, Do not overthink doing something because if you are becoming overthinking person then, you are not a great creator. So, be happy and always give a chance to yourself.
Awesome.. Engaging...Delivered its complete value and lives upto all 10 rules.
Damn this guy has all the qualities of a great speech. Not to mention he's a great entrepreneur too. Gg.
looking forward to seeing him at kepler’s in menlo park.... can’t imagine how he worked with steve jobs as long as he did...... what a great presentation.
This guy is smiling so much all the time. He is almost toxically positive.
Interesting presentation of Guy kawasaki. Thanks for sharing it.
I love your presentation style and your smiling expression.
This is great
I search and read over and over and each time , it keeps making sense like I just read
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One of the finest inspirational video ,,,,listen more than hundreds times,,,thanks for sharing 🙏
Really Interesting and entertaining - he's brilliant! Will watch this many MANY times!
Such an amazing speaker ! He make it so clear, simple, easy to understand and yet precise.
I'm transformed by the effects of this material. A book with akin insights sparked a new way of perceiving the world. "Dominating Your Clock: Strategies for Professional and Personal Success" by Anthony Rivers
The art of innovation: appreciate and be prepared for the change
At 10:00. Minimum Viable Product reference or rather an overlap of same ideas.
MVP=Crap.
"If you're not embarrassed by the first version of your product, you've launched too late" Reid Hoffman
Thanks for sharing your insight. The timing couldn't be any better.
This man is my Guru
Those insights are enlightening to foster innovation and creativity!
Good presentation and great learning on innovation
His thinking is very practical and realistic
the investing in tether is the innovation of this year!
This is so inspiring and empowering talk.